IAA partners Deshdoot to promote short film festival highlighting civic sense

17 Jan,2020

By A Correspondent


The India Chapter of the International Advertising Association (IAA) will support Marathi daily Deshdoot, in launching and judging a pan India short film competition on the topic of ‘Civic Sense’. This competition is also accompanied by knowledge sessions on the final day of the screening. The Deshdoot Short Film competition is powered by Zee and International Advertising Association (IAA) and is being supported by Indian Documentary Producers’ Association (ADPA).


Said Punit Goenka, President, IAA: “We are happy to support this initiative which aims to inculcate a sense of civic consciousness in the public. The IAA has always stepped up to play its role in anything that is good for societal change. That’s what being a responsible industry Association is all about.”


Added Janak Sarda, MD – Deshdoot and Mancom Member, IAA: “As a prominent entity within the social fabric of the region, Deshdoot is also working on the creating awareness about civic sense among the people. Civic sense is the responsibility of living in communities, cities, towns and maintaining a dignified life for fellow beings as well as the nature around. The campaign run by Deshdoot has been received very well with lot of appreciation and the short film competition is a setup to further take forward this message to the society at large.”



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