Honor India releases rap campaign for Honor 9X

31 Jan,2020

By A Correspondent


Technology brand Honor has announced the launch of ‘Honor Rap Battle’ campaign. The campaign, conceived by the creative agency Mullen Lintas, highlights key features of the Honor 9X in rap style.

#HONOR Rap Battle- Coming Soon

Are you ready to answer the battle call of #HONOR? Buckle up for the rap battle of the decade with #HONOR9X. #UpForXtra

Honor India यांनी वर पोस्ट केले बुधवार, १५ जानेवारी, २०२०

Said Winston Lee, CMO, Honor India: “Rap, as a creative form of expression, connects strongly with the young generation. Using rap to highlight the various extraordinary features of our latest Honor 9X, furthers our philosophy of building a strong resonance with our consumers and offering them what they truly deserve, when it comes to technology. For the consumers who are #UpForXtra, Honor 9X gives you 16mp pop-up selfie camera, 48+8+2mp AI triple camera set up, full view display, 4000mAh battery and 128gb storage, along with powerful Kirin 710F chipset and GPU Turbo 3.0 technology, available at a competitive price.”


Added Syed Amjad Ali, President, Mullen Lintas: “Honor X series has a legacy of disrupting the market through innovation and technology that gives its users far more value. Its ambition of democratizing technology brings yet another innovation – Honor 9X. This was aimed to be a ‘Digital Only’ launch, targeting totally younger people. We at Mullen, instead of trying a formulaic big bang style, discovered a completely new challenger approach. We introduced the ‘Rap Style’ videos for the first time in the mobile category ever. Rap as a medium brings forth the voice of the youth, questioning the established order at the same time. These videos were able to dial up the ‘extraordinariness’ and the unique features, making other phones look very ordinary.”



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