Fbb celebrates Republic Day with #WearYourPatriotism campaign

23 Jan,2020

By A Correspondent


Fashion brand Fbb is celebrating diversity through its latest campaign curated to commemorate the country’s 70th Republic Day. It has designed an exclusive collection of scarves that are inspired from the Indian national flag.  Using Tik Tok as a platform, Fbb has created a special rap that will connect instantly with the younger audience.


Sharing his views on the campaign, Pawan Sarda, CMO, Future Retail said: “As a country, we are blessed to have a diversity like no other nation. 70 years now, India has come a long way and is still rooted to its culture. Wear your patriotism is a simple campaign that gives each one of us a way of showing our love towards our country. This campaign is also a small gesture of supporting the Indian army who guard us 24/7 because of which we live minute with a smile.”



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