DBS Bank highlights Singaporean heritage, commitment to India

27 Jan,2020

By A Correspondent


DBS Bank has unveiled a comprehensive 360-degree campaign in India, highlighting its Singaporean heritage and commitment to India. The campaign is being promoted across platforms such as television, out of home, digital and social media. Conceptualised by Leo Burnett, the integrated campaign kicked off with the TVC featuring brand ambassador, Sachin Tendulkar.


Commenting on the campaign, Shoma Narayanan, Executive Director – Group Strategic Marketing & Communications at DBS Bank India said: “The campaign underlines our ongoing commitment to India. It is the beginning of a story that we want to share – A story about the bank’s vision to be a partner in modern India’s growth story, while celebrating our rich Singaporean heritage.”


Added Neel Roy Cruz, Executive Creative Director, Leo Burnett: “DBS is the world’s best bank and we wanted to amplify these credentials in the saturated Indian market. The creative challenge was to place the spotlight on the bank’s rich Singaporean legacy and yet establish its strong affinity with customers in India.”



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