Das ka Dum with Dr Bhaskar Das: I am proud of my job but find our editorial stance very one-sided and something I don’t agree with. What should I do? Have you ever been in a similar predicament?

16 Jan,2020

We are speechless. We don’t know how and why we asked this question. No further comment. Read the full question. And the full answer. Without further ado, Das ka Dum by Dr Bhaskar Das


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Q. We have received this letter from a reader. “Sir I am a category head in the sales team of a leading news media company. I am proud of my company and I am able to perform very well for the sales function. However, in the last few years, I find that our editorial stance has become very one-sided and something I don’t agree with. The market is bad so I can’t even think of quitting. Can you please advise me what I should do. Have you ever been in a similar predicament?”


A. This kind of existential dilemma is a ploy to shift focus from a career issue to a peripheral one to avoid owning responsibility to one’s career. In life are we surrounded in a chamber that is sanitised by the purity of ethics (as ethics is  understood universally and not as a relatively flexible term)?


We have the choice of abjuring anything that is unethical. It can start from family to city, to country and to the world. But we create rationalisations to justify that a particular situation isn’t unethical as it serves our purpose.


I understand that ethical fading engulfs an organisation or individual or country sometime. But it need not result in moral quandary and lead to a stupor as your question creates a perception. I have three  recommendations to mitigate such dilemmas: 1) look for job in another organisation where ethics is not in a gas chamber. Job market being bad is an excuse. If one’s skill is state of the art, there is always a job available for good employees. 2) As a salesperson one is supposed to promote a market of audience to its stakeholders including to business associates who want to promote their wares to the concerned media vehicle’s audience. If the person’s morality compass isn’t in sync with media vehicle s/he represents, the business associates might not necessarily have similar perspective. So personal compass and business compass ideally should not be mixed. Market has its own moral compass in right place. A morally faded product or organisation are bound to be penalised by market forces. Hence mixing  personal dilemma with business might not be a sound recipe to generate existential turmoil. 3) The final suggestion is to create one’s own sanitised environment by creating an organisation of one’s own, ie, be an entrepreneur and create an Aristotle’s Ideal State.

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