Das ka Dum with Dr Bhaskar Das: Do you think media agencies will exist 10 years from now – as intermediaries or as agents in the media ecosystem?

13 Jan,2020

Welcome to an all-new week of Das ka Dum. We enjoyed asking the questions, and we’re sure you’ll enjoy the Q&A. So, without further ado, Das ka Dum by Dr Bhaskar Das

 

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Q. Do you think media agencies will exist 10 years from now – as intermediaries or as agents in the media ecosystem?

 

A. I am sure they would provided they also evolve with time. Every organisation’s evolutionary trajectory is distinct. As survival is a basic instinct, I don’t think there is any choice but to reconfigure continuously one’s approach to business. Something will work and something else won’t. It will then be survival of the fittest.

 

 

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