Das ka Dum with Dr Bhaskar Das:  Are the various awards in A&M presented on merit? Or do some get slipped in for commercial considerations?

22 Jan,2020

Are we fishing in dangerous waters? Perhaps. But let’s get to the Q&A direct. Enjoy today’s Das ka Dum by Dr Bhaskar Das


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Q.  There are so many awards in the media and advertising business. In your view, are these awarded on merit? Or is that most of them are genuine and some get slipped in for commercial considerations?


A. It’s not about how many awards that we should deliberate. One should focus what problem it solves for the industry. As in any award, the objective is to acknowledge distinctive contribution of individuals or organisations. They provide impetus to the winners, for sure. If there are process impurities, the aspiration to win accolades in those events evaporate over a period of time. We can’t paint all awards with the same brush. Experience and aspirations for winners are the ultimate arbiter of knowing who is the winner amongst award organisers.

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