Canara HSBC OBC Life Insurance to experience Adobe Exp Cloud

30 Jan,2020

By A Correspondent


Canara HSBC OBC Life Insurance has appointed Fulcro Technology to implement its next generation digital commerce experience using Adobe Experience Cloud. Fulcro will work on the design, development and Integration of the consumer experience and Purchase and onboarding journeys and create new intelligence powered experiences for Canara HSBC OBC Life Insurance customers.


Speaking on the win Sabyasachi Mitter, Managing Director, Fulcro, said: “The Insurance sector has always been heavily regulated and as a result, the customer experience online is impacted by the rules set forth. Canara HSBC OBC Life has demonstrated that they work towards bringing an easy to understand product and process to their customers. Fulcro is proud to work with them to bring this vision to life digitally. The client appreciated the deep knowledge of consumer behaviour,  user experience design and technology capabilities that Fulcro brought  to the table at an extremely competitive price point and fast delivery timelines.” Mitter added.



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