Benetton India awards digital mandate to Dentsu X-cubic

28 Jan,2020

By A Correspondent


DX–cubic, the Dentsu X agency, has won the digital business of the Benetton Group, effective January 2020. The erstwhile agency was Wavemaker.


Speaking on this occasion, Sundeep Chugh, MD & CEO, Benetton India said: “Benetton’s strength lies in its millennial consumer base who show a deep connection and love for the brand. Adapting with the changing times, Benetton wants to be innovative and upbeat with digital communications and campaigns. We are excited to get Dentsu X on-board. The team shows excellent knowledge and dedication and we are hopeful of doing some very successful work together.”


Divya Karani

Added Divya Karani, Chief Executive Officer, Dentsu X: “Yes, we are super-excited to win and work on Benetton. Partnering a strong brand, built upon innovation, with such a strong connect with the mercurial millennials is exhilarating. Given our ethos of delivering experiences beyond just mere exposures, this is right up our street! We look forward to a productive and enduring partnership.”



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