Audible highlights power of storytelling with Suno

29 Jan,2020

By A Correspondent

 

Audible has rolled out its marketing campaign, which highlights the power of storytelling through the medium of audio. Conceptualised by Orchard, the key goal of the campaign was to bring alive the true power of storytelling by sparking imagination. Audible Suno is a free service that aims to reignite India’s long-standing love for the spoken-word format and to bring alive the experience of consuming content via audio.

 

Said Shailesh Sawlani, Country Head, Audible India: “At Audible, we believe in the power of storytelling and, more importantly, we believe in the power of one’s imagination. Audio is an intimate, immersive medium that transports one back to a time when imagination is all one had to bring a story to life. With Suno, we want listeners everywhere to experience and visualize each story vividly, with the aid of our beloved talent like Tabu and Anurag Kashyap. We hope to reignite the love for storytelling and listening through our campaigns.”

 

Added Gaurav Dudeja, EVP and Branch Head, Leo Burnett Orchard Bangalore: “Audible Suno is a one-of-its-kind service. At a time OTT video content is expanding so rapidly, building a campaign for an audio brand was as unique as it was satisfying. The campaign is designed to highlight the powerful experience that audio has to offer, showing how captivating it can be. It uses simple and relatable moments in one’s life to showcase the need for gripping storytelling, which is further enhanced by the power of one’s imagination. The creatives were designed to grab attention and show that audio is indeed a game changer in today’s world, and can be enjoyed on-the-go for free.”

 

 

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