Wavemaker India launches ‘Thrive’

13 Dec,2019

By A Correspondent


Wavemaker has launched its Influencer Marketing offering – WM Thrive. Thrive offers a tailored, strategic approach adapted for the increasingly complex landscape of content creators and platforms of today, notes a communque, adding: Thrive ties in the three critical aspects of advocacy – measurement, brand safety and the irrefutable human creativity, into a seamless experience for clients.  Thrive is an entire suite of services from Wavemaker that is powered by GroupM’s INCA platform.


Speaking on the launch, Karthik Nagarajan, Chief Content Officer, Wavemaker India said: “Over the last few years, influencer marketing has become so commoditized that we have shifted our focus from what it was originally meant for – impacting purchase decisions. Given the leadership position of Wavemaker, it was our responsibility to demystify and declutter this space for our clients and help them move to an impactful, measurable and brand safe environment. With Thrive, we have done just that, by creating a data-driven system that matches influencers with the core values of the brand and also treats them as talent as against media channels.”



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