Voot brings out the fun in kids via #MastiMeinAchhai campaign

02 Dec,2019

By A Correspondent


Voot Kids has unveiled its launch brand campaign, #MastiMeinAchhai. The film is created and directed by McCann Worldgroup India.


Commenting on the campaign, Saugato Bhowmik, Business Head, Voot Kids, said: “Digital literacy is important, and we strongly believe parents play a pivotal role in making the digital journey of their kids more profound by exposing them to appropriate and entertaining content. Voot Kids is the only app to offer Watch, Read, Listen & Learn all in one platform and our brand campaign #MastiMeinAchhai decodes this proposition and bridges the gap for parents and kids to explore Edutainment in its truest form.”


Speaking on the key insight that lead to the campaign ideas Ashish Chakravarty, head of creative and executive director, McCann Worldgroup added: “The story in the film revolving around the constant tussle between parent and child over mobile screen time is a highly relatable one and will find resonance in every household with kids in India, we feel. What is fun to watch in the film, is the story told both from the perspective of the kid and the parent. The little boy -a bonafide James Bond scheming and plotting for his parents’ mobile phone and the parent who is in-the-know all along. The nostalgic track Akkad Bakkad takes us down memory lane, captures the mood and sentiment of the ‘cat and mouse’ situations and complements the film perfectly!”.



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