UFO Moviez unveils new brand identity

13 Dec,2019

By A Correspondent


Digital cinema distribution major UFO Moviez has unveiled a new brand identity intended to represent the company’s core business offering of cinema advertising and adding value to its stakeholders. The network boasts of with 3600+ screens across 1200+ cities.


With this, UFO Moviez has realigned its network into two channels: Prime Screens for multiplexes and Hollywood release centres and Popular Screens which constitute standalone and mass appeal screens.. In the urban heartland network, UFO has 1800+ screens in the Prime channel and 1800+ screens in the Popular channel.


According to a communique, the new logo brings in modern hues along with establishing the, ‘O’ of UFO which is a mobius strip to become its symbolic identity in the future. “The new logo also features a new tagline ‘Cine Media Network’, to appropriate and re-inforce its leadership position in the in-cinema media space. UFO – Cine Media Network is also the leader in metros and Tier 1 cities with over 900+ screens and has virtually no competition in Tier II and III markets,” the communique added.


Commenting on the new development, Sanjay Gaikwad, Founder and Managing Director, UFO Moviez said: “The Indian Media and Entertainment industry is rapidly evolving, and hence we determined that our branding and identity needs to be more vibrant, contemporary, confident and more innovative. We are excited to unveil our new brand identity that is progressive, reflects our core business offering i.e. in-cinema advertising more prominently and is in-line with the industry’s evolution. Currently, we are India’s leading in-cinema advertising platform by scale and by reach, and the only network to reach the urban heartland audience with our robust network of 3600+ screens including 1800+ Prime screens, which include multiplexes, and release centre of Hollywood films, making UFO the leader in both Premium and Popular segments. As we continue to focus on growing our ad screen network, our new brand identity will help us to grow our ad revenues exponentially”.


Meanwhile, the company’s website at www.ufomoviez.com has been revamped.


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