Times OOH executes innovative QR campaign for iBall

13 Dec,2019

By A Correspondent

 

Times OOH recently engaged Mumbai airport passengers with iBall-branded charging stations and QR codes to buy the brand’s power banks online. Installed at every nook and corner of the airport across 72 media outlets with a total of 144 faces, the media campaign was complemented compelling communication and QR codes that led to e-commerce websites.

 

Said Iftekhar Ahmed Siddiqui, Vice President, Marketing – iBall: “The USP of the campaign was its location and contextual communication: Talking about a product wherein you can’t ignore it. Promoting power banks at airport mobile charging stations is spot-on. That’s what we did, we have identified the location, selected a product and put up classic, evergreen communication that the travellers just can’t ignore. We used popular OTT, gaming and social media apps in our communications that often consumes the maximum battery life of your devices. We told the users, you can continue watching, playing or texting if you have iBall power bank with you.”

 

 

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