Tata Sky ties with with Viacom18 to launch Kannada cinema channel

16 Dec,2019

By A Correspondent


Launch of Tata Sky Kannada Cinema by Chief Communication Office, Anurag Kumar along with Senior VP, Sales, CV Konda Reddy

Tata Sky has partnered with Colors Kannada to launch Tata Sky Kannada Cinema, which will offer a line-up of 150+ films showcasing blockbusters and leading actors of Sandalwood.


Commenting on the launch, Anurag Kumar, Chief Communications Officer, Tata Sky said: “Kannada film industry has seen a continued growth in viewership owing to high quality movie releases in recent years. With the launch of Tata Sky Kannada Cinema in partnership with Colors Kannada, we aim to deliver the best curated content to Sandalwood lovers across the country, enabling a great regional cinema experience.”


Added Parameshwar Gundkal, Business Head- Kannada Entertainment Cluster, Viacom18: “With a contribution of 13% of the total Kannada television viewership, movies is an important genre in entertainment in Karnataka. We are witnessing a sharp growth in regional film consumption across screens. With this partnership, we aim at giving viewers more of what they want via a well curated line-up of uninterrupted blockbuster movies across genres, that will keep the Kannada movie buffs glued to their television screens.”



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