Taproot Dentsu launches new campaign for StarMaker

03 Dec,2019

By A Correspondent


Taproot Dentsu has launched a new campaign for the music networking app, StarMaker.


Speaking about the campaign, Aviva Walsh, Marketing Vice President, StarMaker Interactive said: “StarMaker has managed to reach millions of young hearts in India who love to sing. Yet, there were certain local inhibitions that did not allow everyone to sing out loud…just yet. Taproot Dentsu conjured up this great idea urging the commoners to break all barriers and just sing for the love of it. The Karaoke culture is set to boom in India and we thank Taproot Dentsu to stand true to our expectations in making this happen.”


Added Pallavi Chakravarti, ECD, Taproot Dentsu: “Singing is in every Indian’s DNA, but for a large part of the population so is stage fright. Bathroom singing is all well and good. However, when it comes to public performance, people back off. StarMaker is here to turn things around and make sure that everyone has the confidence to sing out loud and more importantly, sing to the best of their potential.”


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