ShareChat report highlights key UGC trends

09 Dec,2019

By A Correspondent

 

ShareChat has announced its year-end ‘2019 UGC Trendz’ report for India. The report talks about the key UGC trends and topics that are driving online conversations amongst its 60 million monthly active users spread across 15 languages currently.

 

Entertainment has topped the trend with over 23 per cent users creating/ posting content on the genre this year. Conversation on romance is also high with over 14 per cent content coming from the genre and is trending at the second spot.

 

The sense of nationalism has come out very strong with top moments being seized as Elections 2019, Pulwama Attack and tribute to martyrs and Wing Commander Abhinandan Varthaman.

 

In 2019, ShareChat witnessed the growth in the number of first time internet users with millions of new users joining the platform this year. The growth is attributed to the availability of the social media platform in their regional languages, contributing to user generated content in native languages by over 21 million creators.

 

Commenting on the ShareChat Trendz report 2019, Sunil Kamath, Chief Business Officer, ShareChat said: “ShareChat demonstrates the demography of India with diversity in mindsets, interests and preferences in terms of art, culture, food and more importantly, its dialects. The same is also reflected in the UGC behaviour of Indians coming on the platform. These synergies make ShareChat a preferred platform for native language users. The last five years have been a great learning experience and we have grown from zero to 60 million monthly active users, mostly organic way as we truly understand the heart and pulse of every native language user and connect well through our platform.”

 

 

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