Rohit Sharma appointed LaLiga’s brand ambassador in India

13 Dec,2019

By A Correspondent

 

Leading India batsman Rohit Sharma has joined hands with LaLiga as its brand ambassador in India. According to a communique, he is the first non-footballer in the history of the league to have been appointed to the role.

 

Said Jose Antonio Cachaza, Managing Director, LaLiga India: “India is a very important market for LaLiga from a global perspective, we came here in 2017 to get a better understanding of the pulse of the nation. Over the past two years, and after several ground-breaking initiatives, it is obvious that India has a huge appetite for football. Rohit Sharma is the perfect example of this, inspite of being the most renowned face in Indian cricket right now, he is also an ardent football and LaLiga fan. In his persona on and off the field, Rohit embodies the LaLiga standards and principles. We are elated to have him as LaLiga’s first ever non-footballer brand ambassador and as the face of our brand in India.”

 

 

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