RB India awards its media business to Dentsu X

10 Dec,2019

By A Correspondent

RB India (eka Reckitt Benckiser India) has awarded its media mandate to Dentsu X. This was won after a pitch which had the incumbent IPG Mediabrands, Starcom, Madison and Havas. The business will shift effective January 1, 2020.

Confirming this development, Divya Karani, Chief Executive Officer, Dentsu X, said: “Yes, we have won the Reckitt Benckiser India mandate. It is an absolute privilege to partner with such a strong, purpose-driven brand. More so, since our values deeply resonate with theirs. We look forward to a productive and enduring partnership with RB.”

Dentsu X India comprises three agencies; dX-matrix, dX-cubic and dX-palette.

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