#RakhoPooraKhayal urges Aditya Birla Capital’s latest ad campaign

20 Dec,2019

By A Correspondent


Aditya Birla Health Insurance announced the launch of its latest campaign – ‘Rakho Poora Khayal’– an awareness campaign that urges women to complete the protection circle by influencing and purchasing health insurance for themselves and their families.


Speaking about the campaign, Ajay Kakar, Chief Marketing Officer, Aditya Birla Capital Limited said: “As a brand, we are committed to provoking our customers to self-realize their protection needs and to opt for the right health insurance solution. At Aditya Birla Capital our constant endeavour is to share all perspectives on life and money with our customers so that they can make an informed decision for what’s right for them and their family. With ‘Rakho Poora Khayal’, we intend to leave women with the following questions, ‘Are you doing enough to protect your health?’ ‘Is your family completely protected?’ A self-realization will help them veer the family conversation and discussion towards taking adequate protection for their and their family’s health.”


The film has been conceptualized and implemented by Abstract Films.



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