Oberoi appoints Mirum for marketing cloud services

04 Dec,2019

By A Correspondent

 

East Indian Hotels Limited, the flagship company of the Oberoi group, has appointed Mirum India for providing marketing cloud services. EIH has selected Salesforce Marketing Cloud platform to ensure seamless user experience through relevant communication for the right target audience and customers.

 

Said Hareesh Tibrewala, Joint CEO, Mirum India: “We are proud to be associated with one of the leading and internationally acclaimed names in the hospitality industry, The Oberoi Group. We are confident of implementing a seamless marketing automation system to address the customer needs, with our Salesforce platform expertise. We believe an integrated MarTech solution will support and positively impact the Group’s customer communication and engagement needs.”

 

 

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