Mirum India wins creative mandate for PLAY

12 Dec,2019

By A Correspondent


After a multi-agency pitch held earlier this year, Mirum India has won the creative mandate for emerging gadget and wearable device maker, Play. The agency will be the creative AOR for the brand and will take care of its social and creative duties with a focus on building the brand on digital from scratch. Apart from handling their digital assets, Mirum India will also be handling some of their ATL work which includes brand films and other offline activities. The account will be serviced by the Delhi office of Mirum India.


Said Arvind Nair, Regional Director (Delhi), Mirum India: “We believe in creating inspiration through our campaigns. Play has given us an opportunity to expand our horizons and create something meaningful and exciting. We understand consumers’ digital behaviour and are looking forward to aid PLAY in building a connect and engaging the masses.”


Added Sanjay Mehta, Joint CEO, Mirum India: “We are proud to be AOR for Play. This account allows Mirum to bring its vast digital experience to the table and deliver youthful work. Our digital approach will be highly ROI-driven with marketing campaigns closely aligned with the brand’s business goals.”



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