Mindshare India unveils audio conferencing bridge solution, mSamvaad

03 Dec,2019

By A Correspondent


Mindshare has collaborated with Cosmic Information and Technology Limited to launch a new voice-driven platform called mSamvaad.


In its first venture, Mindshare rolled out a high-scaled engagement programme for Horlicks to reach out to mothers in the media dark areas of Bihar for its new variant that improves nutrient absorption among children.


Niraj Ruparel

Sharing his thoughts on the innovation, Niraj Ruparel, National Head – Mobile, Mindshare India said: “Since the past decade, our efforts have enabled number of top brands to engage their end-consumers with the most advanced and innovative voice-based solutions. Our solutions are aimed at penetrating the fragmented consumer segments of India and surpassing the barriers of communication due to low literacy rates and lack of access to data and connectivity. “mSamvaad” is one of our most successful voice product which we plan to take to the next level in the near future. We look forward to extending this platform to all prospects that are looking at customer engagement in rural India.”


Added Nilesh Bhagat, CEO, Cosmic Information and Technology Limited: “Cosmic Information & Technology Limited is committed and will continue to leverage its large and robust Voice Infrastructure and in-house innovation lab, to co-create quality solutions, which addresses brand challenges and help them to have a simple, yet targetted delivery of message as well as meaningful conversations with their brand audience, resulting into deeper level of engagements.”,


Vikram Bahl

Said Vikram Bahl, Area Marketing Lead, Nutrition, GSK: “This is a laudable initiative by Mindshare India along with Cosmic Infotech and we are glad to have been a part of it. We have always undertaken efforts to create awareness around holistic nutrition, especially in rural areas and this was a great opportunity for us to achieve our objective. We look forward to many such innovations in technology that can help us deliver intended message to rural markets.”



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