Mathrubhumi unveils Christmas-themed ad campaign

10 Dec,2019

By A Correspondent


Mathrubhumi has conceptualised a Christmas campaign as a month-long gifting scheme in the form of an advent calendar, keeping brand manager and media planners engaged all the way till Christmas.


Speaking about the campaign MV Shreyams Kumar, Jt Managing Director, Mathrubhumi Group said: “This year our Christmas campaign will serve the advertisers with a more personalised brand experience than ever before, breaking away from stereotypical pattern, we wanted to convey the message on how Mathrubhumi as a group can deliver results in line with the festive objectives of clients.”


Added Francis Thomas, Creative Director, Maitri Advertising Works: “This Christmas, we didn’t want to just talk about Mathrubhumi’s cross-platform abilities – we wanted Planners across the country to actually experience it. We wanted to challenge perceptions of what a print ad can be in 2019. The campaign’s use of clever copy and custom illustrations to land on an interactive double-spread that Planners will keep coming back to over the course of the festive season is exactly the kind of work that you can expect from Kerala’s most innovative media house.”



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