By A Correspondent

Netsurf along with Makani Creatives has launched its homegrown, natural cosmetic brand ‘Rang De’. Under the partnership, Makani will be responsible for creatives across print and digital channels along with a 360 degree digital outreach.

Commenting on the film, Sujit Jain, CEO & Managing Director, Netsurf Communications Pvt. Ltd said: “The primary objective was to position Rang Dé as a contemporary, young, vibrant and exotically Indian brand. To create a fun, unconventional make-up routine that resonates with the women of today. And the result, well, we couldn’t ask for more. We were really excited to her the concept. The entire collaboration – Choreographers, Uma-Gaiti and Makani Creatives Pvt. Ltd. – really helped us achieve more than what we expected out of the film. It was just seamless, something that we were very sure about. Given the fact that we were working alongside two of the best names in their respective fields, the entire experience was incredible.”

Added Sameer Makani, Co-Founder and Managing Director, Makani Creatives: “Over the past two decades, we’ve worked with some of best brands in the fashion and lifestyle space. Our deep understanding of the industry and the ability to deliver ‘the difference’ has helped us and our brands to stand out in this heavily contested arena. The latest example of which, is evident in the Rang Dé campaign.”