Life Ins Council launches insurance awareness blitz

09 Dec,2019

By A Correspondent


Life Insurance Council announced the launch of the Indian insurance industry’s first joint awareness campaign titled ‘Sabse Pehle Life Insurance’, stressing upon the need for life insurance.


Said S N Bhattacharya, Secretary, Life Insurance Council: “There is a need to make all Indians aware of the fundamental need of life insurance. Many a times Indians buy life insurance for peripheral benefits, without really understanding why it is imperative in our lives. We hope the larger Indian population will identify with this thought provoking campaign and be encouraged to opt for life insurance as their primary protection instrument.”


Added Prasoon Joshi, Chairman, McCann Worldgroup – Asia Pacific, CEO & CCO McCann Worldgroup India: “The campaign is trying to inculcate responsibility towards financial planning at an instinctive level. ‘Sabse Pehle Life Insurance’ is a simple, relatable and culture-rich idea that people can easily identify with.”



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