Kantar’s #PlanetY provides actionable insights on engaging with Gen Z

20 Dec,2019

By A Correspondent

 

Kantar has launched #PlanetY, a study providing an nderstanding of the attitudes, values and behaviour of today’s youth. The study uncovers insights of two generations – Centennials and Millennials; based on interviews with over 7500 upmarket youngsters (15-29-year-olds) across metros and mini metros.

 

Talking about the study, Hemant Mehta, MD, Insights Division, South Asia, Kantar, said,:“Centennials and GenZ are increasingly becoming key consumer segments for the marketers. Selling to the youth is a challenge faced by every brand today. With youth leading their lives online and through their smart phones, it is imperative that marketers understand the various touch points in their target consumers’ lives as well as decode the distinct roles that different digital properties play.  This led us to design a comprehensive study like #PlanetY which tries to decode this consumer segment in a never before seen level of granularity. We are confident that this will help marketers understand their young consumers better and connect with them innovatively.”

 

 

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