GenY Medium executes latest ad campaign for Heritage Bytes

19 Dec,2019

By A Correspondent


GenY Medium has announces its latest campaign architecture on “Heritage Bytes – With Chef Bhakti Arora”, which went live during the festive season in October and has seen a positive response from across the country.

The campaign was led by Yashwant Kumar, CEO, GenY Medium along with a team of creative minded professionals, who worked on the campaign architecture and put together a strategic framework. The entire show was scripted by GenY Medium and the campaign focused on the role of the Indian woman in society.

Commenting on the campaign, Kumar said: “We are delighted to be a part of their journey and are proud to launch this innovative campaign. It is always an enthralling experience to work with a brand like Heritage Foods. It is truly great to work with a brand that is as true to its roots and values as they are.”

Added Sarbojeett Mukherjee, Head – Marketing, Heritage Foods: “We are excited to rope in GenY medium in our journey and it was a great experience working with them. The campaign designed by GenY Medium helped promote the brand as a wholesome nutrition company and strengthen the belief of ‘Health & Happiness’ and ‘Nutrition to Nation’. To work with an agency and creative minds that are aligned exactly to your brand image is exactly what we looked for.”



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