Das ka Dum with Dr Bhaskar Das: Sunil Lulla, your former colleague at the Times of India group, has recently taken charge as CEO of  BARC. Your top expectations from the new BARC big boss?

05 Dec,2019

Once in a while we throw in questions like these only to catch him off-guard and get something controversial. But Dr Bhaskar Das is a pro at these, and has offered us a response which we guess everyone will offer. Without much ado, presenting Das Ka Dum with Dr Bhaskar Das. Read on…

 

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Q. Sunil Lulla, your former colleague at the Times of India group, has recently taken charge as CEO of  BARC. As someone who has always believed in measurement and obviously track BARC ratings week-on-week, your top expectations from the new BARC big boss

 

A. I have no expectation beyond the continuance of the robustness of BARC as an industry currency and decision support tool. But what really matters is the industry’s expectations supported via collaboration and calibration in sync with the new dynamics of the corporates. Sunil is a thoroughbred professional and the industry has nominated him for the role for that. I am confident that the BARC team under Sunil’s able stewardship would continue the tradition of great work.

 

 

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