Das ka Dum with Dr Bhaskar Das: If you were I&B Minister (of India), what would be the first thing you would do?

10 Dec,2019

The question was simple, but and so is the answer, with a complicated preface though. Ha Ha. We love Dr Bhaskar Das’s responses in ‘Das ka Dum’. Read on…

 

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Q. If you were I&B Minister (of India), what would be the first thing you would do?

 

A. If wishes were horses… me and the Minister …? I don’t have the capability even. I am happy as a citizen of the country. But sawaal pucha hai, toh answer dena mangta hai. Obviously this answer won’t take into account the VUCA that a minister faces in the context of relevant stakeholders at multiple levels. Having submitted my disclaimer, I can respond now: the three  key tasks that i would look into are: 1) level playing field for all media players through regulatory intervention and through preventing any form of concentration of power of sellers to the  detriment of consumer freedom of choice, 2) data  privacy first; marketing can wait and protect consumer interests and 3) mitigate the ill-effects of anytime, anywhere media on the social and national fabric of the country. These three wishes subsume multiple anxieties of the consumer and businesses at large. But execution need thorough calibration and will to implement them.

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