Das ka Dum with Dr Bhaskar Das: Do you think FMCG professionals make for better media captains? Or would you say they are mostly clueless and take a helluva lot of time to appreciate the nuances?

26 Dec,2019

Now this was a tricky question for us to ask and for him to answer. But the way this series is structured, we ask the tough questions – questions to which the industry seeks an answer. Or so we believe. Without further ado: Dr Bhaskar Das in Das ka Dum

 

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Q. Do you think FMCG professionals make for better media captains? Or would you say they are mostly clueless and take a helluva lot of time to appreciate the nuances

 

A. Who is a captain? A designation? Or who steers the ship to a desired destination? Great captains work with their comrades towards creating a Future, rather than waiting to get surprised by it. So it has nothing to do with the notion that a leader from one sector would be better than (one from) another sector in case of media. Media sector isn’t a sector that requires exceptional wizardry. Capabilities are both universal and specific simultaneously. A deft combination with commitment can mix logic and magic appropriately. Thinking in silos creates cognitive atrophy and then a consequent ostrich position  provides a debilitating comfort. Hence sectoral knowledge doesn’t cause dysfunctionality, it’s the human inertia and comfort of extrapolating past knowledge are what cripple the mind and intellect.

 

 

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