Colors goes to the big screens to market small screen show Choti Sarrdaarni

12 Dec,2019

By A Correspondent


Colors has launched an in-cinema advertising campaign to promote its show ‘Choti Sarrdaarni’ exclusively on UFO Moviez network of cinema screens. The four-week cinema advertising campaign commenced on December 6 and is running on 2000+ UFO Moviez network screens.


Commenting on the same, Siddharth Bhardwaj, CMO & Head of Enterprise Sales, UFO Moviez said: “To help engage effectively with target audience, the advertisers & marketers are increasingly leveraging cinema’s captive audience and immersive viewing experience. We are glad that the COLORS Team has conceptualized and customized a promo to connect with cinemagoers in a fun and engaging manner. With a network of over 3600 screens, UFO Moviez offers advertisers an unrivaled opportunity to communicate its brand story. We are very confident that the campaign will deliver the desired objective for COLORS and its shows”.


Added Sapangeet Rajwant, Head, Marketing and Digital – Hindi Mass Entertainment, Viacom18: “Cinema has a strong influencing power in India, and so does television. We are using this dual power to create maximum impact and are proud to partner with UFO Moviez. This is a great way of engaging with audiences and to tell our story effectively. We continue to seek such opportunities and experiment with innovations.”



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