Ayushmann Khurrana promotes Balaji Wafers in new ad

05 Dec,2019

By A Correspondent


Balaji Wafers has rolled out its latest brand campaign that stars actor Ayushmann Khurrana. The integrated ad campaign will see Ayushmann promoting the core proposition of Balaji Wafers “Kam Hawa, Wafers Zyaada and flavours wah wah”.


The ad campaign comprises a series of three films that has been conceptualised and executed by Publicis Beehive and have been shot by production house, Prodigious. Meanwhile, Publicis Entertainment, the branded content and entertainment marketing arm of Publicis Groupe has been responsible for getting Ayushmann Khurrana on board as the brand ambassador.


Commenting on the ad campaign, Shyam Virani, Director, Balaji Wafers said: “Publicis Beehive has come up with yet another brilliant idea and execution, to take Balaji Wafers’ promise of quality and quantity to the next level. Their recommendations have always been spot on and completely in sync with our growth plans. We are also very excited about the association with Ayushmann Khurana and admire his ability to connect with the masses that helps us achieve our brand promise of being a favourite snack of the country.”



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