Asian Paints unveils ad campaign promoting its Fibre Ulla Ultima Protek range

13 Dec,2019

By A Correspondent

 

Asian Paints has launched a campaign to establish Ultima Protek as the gold standard of exterior emulsion.  Conceptualised by Ogilvy India, the ad has been directed by Manoj Pillai.

 

Speaking about the new ad campaign, Jaideep Kanse, CMO, Asian Paints Limited said: “Kerala has always been a flagbearer in the country to set the roadmap as far as the exterior painting is concerned. The consumers of Kerala clearly understand their requirements from the exteriors considering the vagaries of weather the state undergoes. Asian Paints has always pioneered technology led innovation through its products to bring to consumers nothing but the best. This campaign is yet another step in that direction where Ultima Protek will be one stop solution to all the current problems pertaining to exterior walls”.

 

Added Kiran Anthony, CCO, Ogilvy India: “A world renowned home needs a world-class paint that keeps paayal (algae) and vilal (cracks) away. In this series, Joesettan is seen sharing this recipe to a stunning home freely with a worldwide audience drawn to the beauty of his home”.

 

 

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