Alia Bhat reaches out to millennials in new Fujifilm ad

27 Dec,2019

By A Correspondent


Fujifilm India launched its second digital campaign with Alia Bhatt, the brand ambassador of the Instax range of cameras. The film is part of the campaign targeting millennials looking to capture their perfect moments on Instax camera.


Commenting on the campaign, Haruto Iwata, Managing Director, Fujifilm India said: “We are happy to launch ‘Real Masti Real Print’ campaign with Alia Bhat. The campaign reflects, how anyone can capture and save perfect moment on Instax camera. We are thrilled to have Alia as face for the Instax range of cameras. She is a Bollywood icon and popular amongst millennials for her great acting skills and charm which perfectly blends with our brand. Her playful attitude in the film organically embodies with what Fujifilm Instax is all about – young, fun and ‘kawaii’ (cute in Japanese). With this film, we look forward to doubling our sales and scaling newer heights in the imaging space.”



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