Affle launches Vizury Engage360 for omnichannel mktg

09 Dec,2019

By A Correspondent


Affle India announced the launch of Vizury Engage360, an omnichannel marketing platform to help marketers unify their communication across connected channels and devices.


Commenting on the launch, Anuj Khanna Sohum, the Chairman, MD and CEO at Affle said: “Our Vizury Engage360 is a revolutionary omnichannel platform that significantly strengthens our CPCU driven business model. It delivers greater ROI for marketers by optimising consumer conversions across free owned channels as well as paid programmatic channels through a unified platform. With timely communications like e-commerce triggers for cart abandonment alerts, time-sensitive discounts, price drop alert, restock alert, marketers can drive measurable incremental revenues with Vizury Engage360.”


Added Charles Yong, the Chief Architect & Technology Officer at Affle:“Vizury Engage360 is an AI-driven omnichannel marketing platform that optimises the potential of each channel and delivers integrated consumer experiences across connected devices. It delivers high value consumer conversions by empowering marketers to seamlessly craft unique consumer journeys and enables timely decision-making across multiple touch-points powered by machine learning algorithms that learn and evolve real-time.”



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