By A Correspondent
The Advertising Club presented the winners of the third edition of marketing awards Marquees 2019. Presented at the iconic Chhatrapati Shivaji Maharaj Vastu Sangrahalaya, formerly the Prince of Wales Museum of Western India, the entries at this year’s Marquees were judged by industry stalwarts like Harsh Goenka, Chairman – RPG Enterprise along with category leaders like Neil George, Managing Director – NIVEA India Private Limited; Agnello Dias, CCO & Co-Founder – Taproot Dentsu; CVL Srinivas, Country Manager, India – WPP and Naveen Chopra, Senior Advisor – TPG Capital India Pvt. Ltd.
The winners of the Sector Awards at Marquees 2019 were:
MARQUEES 2019: WINNERS |
Sr. No |
Sector Category |
Winners |
GENERAL CATEGORY |
|
|
1 |
Auto (4 Wheeler) |
Maruti Suzuki India Ltd |
2 |
Auto (2 Wheeler) |
Bajaj Auto Ltd |
3 |
Telecommunication |
Bharti Airtel |
4 |
Consumer Durables – White Goods |
Samsung |
5 |
Consumer Durables – TV |
NO WINNER |
6 |
Insurance (Life) |
NO WINNER |
7 |
Insurance (Non-Life) |
NO WINNER |
8 |
Banking |
HDFC Bank Ltd |
9 |
Handsets |
Xiaomi |
10 |
FMCG (Food) |
Maggi |
11 |
FMCG (Beverages) |
Bru |
12 |
FMCG (Household Care) |
Harpic |
13 |
FMCG (Personal Care) |
Clinic Plus |
14 |
Retail |
Amazon |
Speaking about winning the Marquees, Partho Dasgupta, President, The Advertising Club said: “Firstly, congratulations to the winners of this edition of the Marquees. Winning a Marquee is a true testimony of the success of your efforts and we are sure that it will play a key role in furthering the equity of your brand in the category. The Marquees have been instituted to celebrate great work done by brands and inspire the young marketing minds to push the envelope, experiment and deliver on ideas that can emerge as category gamechangers. In just a short span of 3 years the awards have already established its eminence as being a benchmark of innovation and superior performance in the category.”
The five winners of the 7 special categories were:
SPECIAL CATEGORY |
1 |
Reimagining for the Better |
Bata |
2 |
Carving out a niche |
Byju’s |
3 |
Breathing new life into a Category |
Asian Paints |
4 |
Conquering an Impregnable fortress |
Zerodha |
5 |
Creating a Global Impact |
Oyo Rooms |
6 |
Media Properties |
TikTok |
7 |
Traversing Uncharted Waters |
FabIndia |
For the awards, The Ad Club (TAC) partnered with Kantar to design a robust and credible ranking mechanism to recognize marketing excellence of brands across a few generic and special categories.