Ad Club’s Marquees 2019 recognises best in marketing

13 Dec,2019

By A Correspondent

 

The Advertising Club presented the winners of the third edition of marketing awards Marquees 2019. Presented at the iconic Chhatrapati Shivaji Maharaj Vastu Sangrahalaya, formerly the Prince of Wales Museum of Western India, the entries at this year’s Marquees were judged by industry stalwarts like  Harsh Goenka, Chairman – RPG Enterprise along with  category leaders like Neil George, Managing Director – NIVEA India Private Limited; Agnello Dias,  CCO & Co-Founder – Taproot Dentsu; CVL Srinivas, Country Manager, India – WPP and Naveen Chopra, Senior Advisor – TPG Capital India Pvt. Ltd.

 

The winners of the Sector Awards at Marquees 2019 were:

MARQUEES 2019: WINNERS
Sr. No  Sector Category  Winners
GENERAL CATEGORY
1  Auto (4 Wheeler)  Maruti Suzuki India Ltd
2  Auto (2 Wheeler)  Bajaj Auto Ltd
3  Telecommunication  Bharti Airtel
4  Consumer Durables – White Goods  Samsung
5  Consumer Durables – TV    NO WINNER
6  Insurance (Life)    NO WINNER
7  Insurance (Non-Life)    NO WINNER
8  Banking  HDFC Bank Ltd
9  Handsets  Xiaomi
10  FMCG (Food)  Maggi
11  FMCG (Beverages)  Bru
12  FMCG (Household Care)  Harpic
13  FMCG (Personal Care)  Clinic Plus
14  Retail    Amazon

 

Speaking about winning the Marquees, Partho Dasgupta, President, The Advertising Club said: “Firstly, congratulations to the winners of this edition of the Marquees. Winning a Marquee is a true testimony of the success of your efforts and we are sure that it will play a key role in furthering the equity of your brand in the category. The Marquees have been instituted to celebrate great work done by brands and inspire the young marketing minds to push the envelope, experiment and deliver on ideas that can emerge as category gamechangers. In just a short span of 3 years the awards have already established its eminence as being a benchmark of innovation and superior performance in the category.”

The five winners of the 7 special categories were:

SPECIAL CATEGORY
1  Reimagining for the Better  Bata
2  Carving out a niche  Byju’s
3  Breathing new life into a Category  Asian Paints
4  Conquering an Impregnable fortress  Zerodha
5  Creating a Global Impact  Oyo Rooms
6  Media Properties  TikTok
7  Traversing Uncharted Waters  FabIndia

 

For the awards, The Ad Club (TAC) partnered with Kantar to design a robust and credible ranking mechanism to recognize marketing excellence of brands across a few generic and special categories.

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