What makes Indian women get ahead?

26 Nov,2019

Base: 19,443 online adults aged 16-74 across 27 countries, 20 September to 4 October 2019

 

By A Correspondent

 

Given the huge global focus on Gender Equality, Diversity and Inclusion, a global survey by Ipsos in partnership with the Global Institute for Women’s Leadership, Policy Institute, World Questions: What helps or hinders gender equality? – unlocks the key factors that help women get ahead; it is particularly interesting as it provides insights across all markets put together (at the global level) and by local markets.

 

What works for Indian women? Top factors that propels them forward are achievable on their own.

 

According to urban Indians, the top 6 factors that lead to elevating women’s status are –
qualification (31%), confidence (31%), intelligence (30%), hardwork (30%), never giving up
(24%) and being brave (24%).

 

And for global women?
The drivers are somewhat different: Hardwork (29%) is at the top, followed by intelligence
(27%), qualification (27%), competence (27%), confidence (25%) and never giving up (25%).

 

And what makes Indian men get ahead?
Hardwork (37%) sits at the top, followed by intelligence (29%), qualification (27%), confidence (25%), success (19%), competence (17%) and Never giving up (17%), being brave (16%), political connections (15%), being well behaved (15%), being polite and kind to others (13%), good sense of humour (11%) and their looks (8%).

 

Said Amit Adarkar, CEO, Ipsos India; Operations Director, Ipsos APEC (Asia Pacific excluding China): “The findings definitely challenge age old beliefs about what works for women and men. These findings provide insights to citizens as well as marketers – citizens, when they look at the hierarchy of priorities for elevation of status and a better life – and marketers, of how they communicate in their adverts – we see a bit of a disconnect between what is portrayed and what actually works for a better life.”

 

Factors stopping Indian women from achieving gender equality with men For Indian women, urban Indians blame it on several factors – women lacking financial independence (22%), lack of education for men & boys (21%), too few women in positions of political power (17%), police not taking Violence Against Women (VAW) seriously (17%), employers not promoting women to senior positions (17%), employers not helping women to balance work & care responsibilities (17%), lack of knowledge around issues faced (16%), employers not addressing gender pay gap (15%), lack of access to education for women/ girls (15%), among others.

 

Interestingly, for global women, factors inhibiting their growth largely are to do with work policies: Employers not addressing gender pay gap (22%) is cited as the top global factor hindering progress of women. Others being, employers not helping women to balance work and care responsibilities (21%), employers not promoting women to senior positions (18%), lack of education for men and boys (17%), government not promoting equality (17%), men not helping achieve equality (15%) etc.

 

“Indian women largely either don’t work or are in the informal sector, where they get a short shrift. Lack of financial independence is the biggest stumbling block in their progress,“ added Adarkar.

 

Areas that have made most progress for Indian women – in achieving equality between men and women over the past 25 years.

 

Top factors that have greatly contributed in reducing inequalities between men and women are – women having equal access to education (44%), women having jobs in science and technology (36%), women being represented in govt and politics (35%), women’s participation in sport (34%), women having reached CEO/ board positions (33%), among others.

 

And what about the bext 25 years, what will work in further achieving gender equality? Top factors listed include – Women represented in govt and politics (42%), women holding senior positions in business (36%), women having equal access to education (36%), women having jobs in science and technology (34%) women reaching CEO/Board positions (32%).

 

“Women will further need to get into the male dominated bastions (power centres) to reduce the gap,” said Adarkar.

 

The survey is an international sample of 19,943 adults aged 18-74 in the United States and
Canada and 16-74 in all other countries. Interviews were conducted between September 20 and October 4, 2019. The survey was conducted in 28 countries around the world including India, via the Ipsos Online Panel system

 

 

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