Welspun Flooring launches its first digital campaign

20 Nov,2019

By A Correspondent


Welspun Flooring has launched its first-ever digital campaign which aims to change existing, deep-seated perceptions about the flooring segment.


Conceptualised by Leo Burnett, the campaign kickstarts with three digital films based on two characters, Vikki and Vimmi, that highlight how Welspun Flooring allows quick, seamless as well as noise and dust free installation. Commenting on the films, Mukesh Savlani, CEO, Welspun Flooring said: “At Welspun Flooring, we aim to provide innovative solutions, in terms of engineering and design, to our discerning consumers. One of our marquee products, Click-N-Lock tiles, is transforming the Indian flooring market by offering noise-free, quick, dust-resistent and seamless installations. Through the launch of our new campaign we are not only highlighting these functional aspects but also changing the preconceived notions that consumers harbour about redoing flooring.”


Added Rakesh Hinduja, COO West, Leo Burnett India: “This campaign aims to showcase how Welspun Flooring is redefining the flooring industry with its innovative products and consumer friendly installation services. The campaign includes 3 content films which introduce Vimmi and Vikki through whose journey we establish the highlight of Welspun Flooring on the basis of beauty, durability and ease of installation. The light – hearted execution takes you through various slice of life situations and moods with the central characters and how Welspun Flooring is bridging the need gap with new age interior solutions.”



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