Viacom18 offers first SVOD OTT platform with Voot Kids

13 Nov,2019

By A Correspondent

 

Viacom18 launched of its first subscription-based service VOOT Kids on Tuesday. Certified by Early Childhood Association (ECA), Voot Kids is built as a multi-format app for children offering some 20,000 videos, e-books, stories and quizzes amongst other things. Priced at Rs 799 for a year and Rs 99 per month with a seven-day free trial in both packages, the app is available to download on iOS and Google Playstore.

 

Said Sudhanshu Vats, Group CEO & MD, Viacom18: “Viacom18 has grown over the years by focussing on white spaces that are challenging and yet have tremendous potential. As a network, we have been the undisputed leader in kids’ entertainment content since the past five years. Our digital play VOOT is the second largest video-on-demand platform in the country today. VOOT Kids is a synergy of these two growth stories from the house of Viacom18. Marking our sharper segmented foray into the world of subscription-based VoD, VOOT Kids is India’s first and only multi-format Kids app offering Fun & Learning. No other kids app offers Watch, Read, Listen & Learn all at one place”

 

Added Gourav Rakshit, COO, Viacom18 Digital Ventures: “The foray into the subscription space with VOOT Kids is the first step in our journey towards building an entire digital ecosystem under brand VOOT. VOOT Kids has been built on the 3 pillars of Product Experience, Content and Safety. In VOOT Kids, we are bringing an offering that is child-friendly, yet parent focussed and gives them an opportunity to bond with an immersive co-consumption experience. Our brand philosophy of ‘Masti Mein Acchai’ reflects our mission to make screen time meaningful.”

 

Said Saugato Bhowmik, Business Head, VOOT Kids: “VOOT Kids is a category creating product in the space of digital fun learning that caters to needs of discerning Indian parents who seek meaningful screen-time that aids in holistic development of the child’s mental, emotional and social faculties. The app has the largest and most versatile offerings in the space of toon videos, e-books, audio stories and fun quizzes that provides children with a parent-controlled, safe and entertaining content destination.” He further added, “We believe masti should never be served up without acchai and the same holds true the other way around. And this is our guiding philosophy at VOOT Kids”

 

 

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