Traditional attire for men in new campaign by Raymond’s

07 Nov,2019

By A Correspondent

 

Raymond’s latest campaign nudges men to get out of their comfort zone and go beyond timeworn designs when it comes to dressing up for festive occasions.

 

Commenting on the series of four films, Madhu S Dutta, Head, Marketing and Digital Social Media, Raymond Ltd. said: “The latest ceremonial line from the House of Raymond showcases  a flurry of delightful silhouettes to suit the fashion palette of the modern discerning gentleman. The TVCs, very aesthetically highlight the new festive collection by giving traditional Indian fashion a contemporary make-over.  Every ensemble immaculately suits everyone’s mood and expression and creates a delightfully versatile visual impact by blending fashion and style.”

 

The campaign is conceptualised and developed by Grey Worldwide and directed by Llyod Baptista.

 

 

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