TheSmallBigIdea goes regional with TSBI Bharat

13 Nov,2019

By A Correspondent

 

TheSmallBigIdea has announced its initiative to help brands reach digital users with TSBI Bharat. With the focus pivoting on content localisation across the digital landscape, ‘TSBI Bharat’ will enable brands to engage with audiences more effectively.

 

Harikrishnan Pillai

Speaking on the development, Harikrishnan Pillai, CEO and co-founder, TheSmallBigIdea, said: “TSBI Bharat is a focused attempt at helping brands reach out to the next wave of digital audience. The next 100 million digital incumbents will find ease in consuming content in regional language, using neo-social apps that allow them to create and consume local content. We have hired creative strategist with great regional understanding, have trained planners to understand new platforms and we are working closely with clients to craft their regional strategy. It’s great to see brands looking at a ‘Bharat-first’ digital approach to establish stronger audience connect and drive better outcome. We have already on-boarded 4 clients in the entertainment and BFSI space. We believe more brands will open up to this in the immediate future.”

 

 

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