Taco Bell unveils Season 2 of ‘Big Bell Box’

01 Nov,2019

By A Correspondent


Taco Bell has begun streaming the second season of its Big Bell Box meal offering across all its restaurants. This new launch is being supported by a digital campaign that builds on the growing popularity of the OTT space in India.


For this campaign, Taco Bell has collaborated with leading web-series stars – Radhika Apte, Vikrant Massey and Kubbra Sait to develop quirky brand storytelling.


Sharing his thoughts on the digital campaign, Gaurav Burman, Director, Burman Hospitality Private Limited, Taco Bell’s exclusive franchisee partner in India, said: “Further to the much loved first edition, we are excited for the launch of our unique value meal offering, the Big Bell Box. The offering brings together all our Taco Bell favourites in one box at a very enticing price and value. We are proud of our digital campaign, ‘Streaming now at a Taco Bell near you’, that we have designed for this launch. It is a reflection of our efforts to have our finger on the pulse of our consumers and innovate for them. We hope that our loyal consumers and well-wishers will appreciate the campaign and make it a huge success”.


Added Sidharth Shukla, Vice President and Head of Digital, Ogilvy India: “When we launched the Big Bell Box earlier in the year, in addition to the insight of ‘paisa vasool’, we knew, it would be much more relevant if we somehow linked it to the release of some of the most iconic movies which were coming out – Avengers, Godzilla, etc. because that was a trending topic for our demographic. This time around, we were cognizant of the fact that OTT was the hot topic – thanks to the likes of Sacred Games 2 and Mirzapur. The insight for this edition and the last one has not changed, what we have done is looked at the execution differently, basis the pulse of the consumer today which has also influenced our choice of cast for Big Bell Box Season 2”.



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