Soulfull launches campaign to promote its offering, Ragi Bites

25 Nov,2019

By A Correspondent


Kottaram Agro Foods, the parent company of millet-based snacking brand Soulfull, announced the launch of their new 360-degree marketing campaign #TheGoodBites for its flagship product, Ragi Bites.


On the launch of the campaign, Rasika Prashant, CMO, Soulfull said: “Ragi Bites has been the fastest-evolving sub-brand for Soulfull and the marketing strategy has played a key role in the success of the product. As a testament to this, the product has seen a 3x increase in its offtake from the previous campaign efforts. The new campaign is a step-up in that direction that puts to rest a mother’s dilemma and guilt around unhealthy snacks. As a product, Ragi Bites bring in the goodness of Ragi & Daal while eliminating nasties like Maida and Preservatives. We are confident that the campaign will deliver the business objectives and make place in the lives of many consumers.”



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