Ranbir-Alia promise stress-free shopping in Flipkart’s latest campaign

08 Nov,2019

By A Correspondent


Actors Alia Bhatt and Ranbir Kapoor will appear on-screen for the second time this year for Flipkart Fashion’s ‘India Ka Fashion Capital’ campaign.


Sharing his views on the latest edition, Vikas Gupta, Vice President and Head of Marketing at Flipkart said: “We are excited to launch the fourth edition of ‘India Ka Fashion Capital’ with Ranbir and Alia. They are not only fine actors, but also hugely popular style icons. While the previous three editions established Flipkart as India’s most preferred destination for trendy and affordable fashion, our research indicated that online fashion purchases are still impacted by certain inhibitions. Through this latest campaign and our proposition of ‘Don’t Stress, Karo Impress’, we are confident that we will help address consumer concerns and encourage them to interact with our platform and make the best fashion choices.”



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