PNB Housing creates awareness around its FD schemes in latest campaign

29 Nov,2019

By A Correspondent


PNB Housing Finance Limited has launched a new multi-media, multi-city brand campaign to create an awareness about benefits of its Fixed Deposit schemes with offers on rates of interest backed with differentiated product features which may appeal to people of different ages, including senior citizens and parents of young children. DDB Mudra is the creative agency while DDB Mudramax handles media.


Speaking about the campaign, Shaji Varghese, Executive Director, Business Development, said: “We believe FDs should be an important component of the investment portfolio of an individual. The Rs. 20,000 crore fixed deposit programme of the company has a credit rating of CRISIL FAAA/Negative and the Rs. 18,500 crore fixed deposit programme with a tenor of 12 months to 120 months has a credit rating of CARE AA+/Stable. FDs by our company are offered at varied rates of interest, customized product features coupled with a customer centric delivery model that comprises of both physical branch network and technology enabled non-branch platforms such as website, mobile app etc. with self-servicing capabilities. We encourage customers to choose fixed deposits as an option which we believe may facilitate control over returns and may help them save for future.”



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