PGIM India launches its first campaign in India

21 Nov,2019

By A Correspondent


PGIM, the global investment management brand of US-based Prudential Financial, Inc. (PFI), has launched its new brand in the Indian market called, PGIM India Mutual Fund.


Said Sakshi Dalela, Head-Marketing PGIM India Mutual Fund: “The campaign insight came from close group one-on-one discussions with millennials across metros and mini-metros to understand their values, priorities, attitude towards money and their outlook towards life. Most of them realize the importance of intelligently planning their finances to have an edge in life. While most millennials aspire to travel the world, earn high salaries and establish a good work-life balance, almost all of them were also passionate about making a positive impact on society. We found our insight in this millennial behavior – If they can plan their finances well, either on their own or with expert guidance, they will not need to think twice before acting on their wishes – be it to travel the world, enjoy experiences or for that matter give back to society”


Added Rahul Jauhari, Joint President and Chief Creative Officer, Rediffusion Brand Solutions:  “There is a visible urge amongst young people to connect with and make a positive impact on their surroundings. When your finances are better planned, the urge can translate into action a lot more easily. And the young actively seek credible sources of wisdom and guidance when it comes to financial planning. We connected the two – the campaign brings out the ease with which the youth can follow their heart, without worrying too much about the financial aspect. A little planning and smarter investments help along the way.”



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