Ogilvy & Mission Green India raise awareness on pollution

01 Nov,2019

By A Correspondent

 

Ogilvy Mumbai in association with Mission Green India attempted to create an awareness about pollution this Diwali.

 

Said Talha Bin Mohsin and Mahesh Parab, Group Creative Directors, Ogilvy Mumbai: “Mission Green India approached us with a challenge to help make Diwali greener. We came across this study comparing firecrackers and cigarettes, and the numbers in it really scared us. We knew it was something a lot of people don’t really know about, and they should. We realized the best way to achieve this is to have a warning on every pack. With the support of netizens everywhere, we can make mandatory warnings on firecracker packs a reality.”

 

Added Shubhajit Mukherjee from Mission Green India:  “More than food, air is the primary need of citizens which needs to be treated with the utmost care and responsibility. Firec rackers are an international problem where standards are not followed which leads to poisoning of the air. I’m glad Ogilvy has come up with a unique way to inform people about this.”

 

 

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