Nielsen’s innovation awards nnounced

20 Nov,2019

By A Correspondent

 

Nielsen BASES (Innovation Practice) announced the Breakthrough Innovations Awards for India, 2019 to recognise and reward diverse innovation strategies for the FMCG space. The awards celebrate recent product innovations across various categories in the fast moving consumer goods space in India.

 

Said Nidhi Srivastava, BASES Lead, Nielsen South Asia: “We are very excited to announce Nielsen’s Breakthrough Innovation Awards for India. 64 per cent of Indians love trying new products, which is almost twice that of developed markets. This year we celebrate innovations that took different and unique paths to success in a market that is experiencing both consumer, market and retail disruption. It is increasingly important to recognize that good  innovations go beyond mass market appeal and can achieve success through incrementality, category distinction and connecting to a scaled target.”

 

The list of winners:

 

EMERGING PLAY

 

BRAND GROWER

 

TARGETED PLAY

 

CROWD PLEASER

 

SHORT TERM PLAY

 

SUPERSTAR

 

Epigamia Greek Yoghurt

 

Dettol Squeezy Liquid Handwash

 

Beardo

 

Bingo! No Rulz

 

Cadbury Dairy Milk Silk Heart Pop

 

Chupa Chups

 

NESCAFÉ Ready-To-Drink Cold Coffee

 

Harpic Bathroom Cleaner

 

BROOKSIDE Chocolates

 

Cadbury Fuse

 

KitKat Duo

 

Engage ON

 

RAW Pressery

 

Kellogg’s Chocos Fills

 

Good Knight Fabric Roll-On

 

MAGGI Masalas of India

 

Godrej Aer Pocket

 

Vicks BabyRub

 

Pass Pass Pulse

 

Surf Excel Matic Liquid

 

Too Yumm!

 

 

 

Post a Comment 

Comments are closed.

Today's Top Stories
Videos