Mirum India launches digital film for Corian Quartz

26 Nov,2019

By A Correspondent

 

Mirum India has created a digital film for Corian Quartz. With this digital activation, Mirum India also aims to highlight the brand’s thought leadership in kitchen spaces. The insight behind the film lies in the importance of kitchens in an Indian household and the increasing popularity of open kitchens among consumers.

 

Arvind Nair

Said Arvind Nair, Regional Director (Delhi), Mirum India: “We aimed to create the inspiration that the product brings out through this digital film, capturing the textures, colours and the range of Corian®Quartz.  We have created a segmented approach to drive this to the end users, tying in with user behaviour and intent. The campaign has helped the brand create an aspirational digital persona that has led to conversions, which signify how understanding the customer’s digital behaviour is paramount in selling interiors today”.

 

Sanjay Mehta

Added Sanjay Mehta, Joint CEO, Mirum India: “The Path-to-Purchase journey for most products now begins from digital. It has now become imperative for every brand to capture the imagination of the end user digitally, even if the sale is driven through a brink and mortar shop. With this digital film, we have aimed to the same. ‘Wow’ the end users with the stunning designs from Corian Quartz”.

 

 

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